AdAge released their Top Ten list of agencies earlier this week. Most of the agencies in this top ten acredit some of their success to “digital” work. I have a feeling that these ideas arent coming from the top down, and if they are it is in order to win awards. I understand this is all part of the game of ad agencies play to see who can pick up the most. I admit shiny objects are quite distracting and make a good argument for being a good agency but there are tons of agencies doing great integrated campaigns that aren’t even in the running for these awards.
My advice is to never look towards these award annuals and top lists. If you are looking at them for what to do chances are you are already lost at sea. The second you lift your head out of the pages you’ll realize you are outdated, you should keep looking forward and go the way that feels best to you instead of surfing the wake behind these battleships.
-Dayberry
