Here at school we talk alot about the power brands like Target and Apple. Brands that are self-aware and know who their customers are. I think in the years to come we will be talking about the Obama Brand and how it was a powerful tool in his campaign. Unlike Presidents of the past who relied on buttons and posters to share their messages, he went straight to the people with Twitter, Facebook, everything available. Obama did it the right way and knew his “customer.”
Today when I logged into check my bank account I saw a banner telling me my bank is now on Twitter and almost every brand under the sun is on Facebook. The problem with these brands is that they are coming to a place where they dont belong. I have no reason to follow my bank on Twitter and Facebook; what are they offering me in return? I have said it before, and I will say it again, you must offer your customers content in return for them following and caring about you. Twitter and Facebook have become check boxes on the list of places to be present in social media.
The smart thing to do is to use these tools to help the brand communicate, dont wait for the customers to follow you on these networks you need to reach out for them. If someone complains about your brand you need to answer their complaints with these networks.
-Dayberry
