This one goes out to all the big wigs and people with C’s at the beginning of their title.
Far too often do the people upstairs rely on their underlings to give them all the information they need to make the big decisions. That should never be the case. A smart business man should always have his ear to the ground and be the first to know what is coming up. In the world of advertising people give a lot of lip service to this idea, but almost no one practices it. Instead we are all living in the days before the dot com bubble burst. Madison Ave is a street made of fossils.
“The time for half measures and talk is over.”
The people upstairs need to be the ones out in the mix and start learning everything they can, and listening to everyone that is half their age. They should be at trade shows, conferences and listening to what people are doing out there in the real world and not worry about what wins award shows.
I know I am not the first to say these things and probably will not be last. I have the utmost respect for these people who have been in the industry far longer then I have, but I do fear for them. Consider this a shot across your bow.
-Dayberry
