January 2009
16 posts
1 tag
You sunk my battleship.
AdAge released their Top Ten list of agencies earlier this week. Most of the agencies in this top ten acredit some of their success to “digital” work. I have a feeling that these ideas arent coming from the top down, and if they are it is in order to win awards. I understand this is all part of the game of ad agencies play to see who can pick up the most. I admit shiny objects are...
1 tag
ObamaBrand
Here at school we talk alot about the power brands like Target and Apple. Brands that are self-aware and know who their customers are. I think in the years to come we will be talking about the Obama Brand and how it was a powerful tool in his campaign. Unlike Presidents of the past who relied on buttons and posters to share their messages, he went straight to the people with Twitter, Facebook,...
1 tag
The Dinosaur Killers set to prowl ROFLcon
Sticksel pulled through! After a disastrous timeline error threatened to keep the Dinosaur Killers out of ROFLcon, Sticksel pulled strings hard enough to score us three passes. The squeakiest wheel gets the oil. We’ll be touring some agencies in NYC and blogging from the convention floor, so check back in often.
4 tags
FAIL! →
Man, we were gonna be all cool in NYC this weekend and hang with likeminded people, network and interview. Then we went and didn’t buy tickets in time. Bummer. I hope they’ll be streaming the whole thing online like they did in Cambridge last year. Or I hope we get tix via waitlist.
Check out all these panels.
- Sticksel
1 tag
UbetterSTREAM
Time to go live. Applications like QIK have allowed users to send out live streams from their cameras to the internet so that other people can see whatever they are broadcasting, but people have never been able to watch the feed on their phone. USTREAM a popular live streaming video channel on the internet has developed an app to let users watch live video on their IPhone. This means live content...
1 tag
Anybody up there?
This one goes out to all the big wigs and people with C’s at the beginning of their title. Far too often do the people upstairs rely on their underlings to give them all the information they need to make the big decisions. That should never be the case. A smart business man should always have his ear to the ground and be the first to know what is coming up. In the world of advertising...
1 tag
PS3 Home...why
If you’re beyond the age of 13 and have spent any time on Sony’s new virtual world, PS3 Home, you were probably bored of doing a robot dance around other characters within three minutes, disgusted by the uninspired branding, or baffled by the lack of things to actually do.
My question is this: WHY? When developers are concepting a new virtual world, their first instinct is to...
1 tag
"If you have to say you're integrated, you're...
A creative director from DDB Amplify delivered this line to a class at the VCU Brandcenter on Tuesday. For those who aren’t aware, Amplify is an internal division at DDB NY that started as an interactive branch but is slowly becoming more infused into that agency’s identity as a whole.
This quote should strike a nerve with a lot of people in this industry, because if you’re...
1 tag
Yidgets. Start now.
Yesterday I talked about platforms and how agencies need to be on top of these platforms. Yahoo is throwing yet another platform in our face, Yahoo widgets will now be on your TV. People have tried to combine the Internet and TV in the past but to no avail. This time I’m going to call it, and say this is the way it needs to be done. Some people see this as Yahoo’s ticket to get out of...
1 tag
Homemade/Branded Wii Games
Wii has recently allowed users to sign online and surf as they please. They are using the Opera web browser for some awful reason, but users are still shelling out the bucks for the internet channel on their Wii. That means people could be visiting your site via their Wii and using their Wiimotes. Now before all you Flash Junkies go crazy, here is some bad news. The Opera web browser only...
Mobility
1 iPhone App
1 Android App
1 Unknown project
Multiple kicks in the nards.
-Sticksel
1 tag
Burritos and Beyond.
Today the Chipotle iphone app launched and quickly disappeared. The app, created by Sequence, allowed Chipotle patrons to order their burrito from their phone and have it waiting for them at the Chipotle nearest to them. Chipotle was not prepared for the burritos that would be ordered today and the servers crashed shortly after the launch of the app. Dont worry the app will be back once they solve...
4 tags
Semester Duece. Weeks 16-30. Life On Hold Until...
Whatever you want to call it, it’s happening now. NOW I tell you! Hear me? OK.
This semester is full of the following classes of which I’ve had one so far so I’m guessing as to the content of the others.
Mobility - which is assume is phone apps and other things that are mobile. Wheelchairs. Or Rascals.
Official VCU Description: Branding on the mobile screen. Mobile phones...
Pretty Loaded →
All those flash countdowns you watch while you wait for the site to load? Now all in one convenient space from Big Spaceship.
-Sticksel
December 2008
2 posts
1 tag
Motion Sickness Online
Motion Sickness Online
Im sure most of you have seen the Wii Advertisement on You Tube for Wario Land Shake It. If not you can watch it here.
This idea is great because it shows the game play and takes it into the real world. I know it is a huge flash site, but this is the right way to use flash. I wish I could credit who the idea came from, but couldn’t find it.
Now onto the second phase. It...
First Post!
Hey you mooks - stand up and take notice. Dinosaur Killers are here and we’re looking to make ourselves some boots, belts and purses from the skin of agencies who refuse to get it. It being the future. It being the interactive landscape. We’re Creative Technologists and we’re paying attention. If you aren’t, be scared. Be very a-scared.
Dayberry, Higgins & Sticksel